As Greenberg's title "Avant-Garde and Kitsch" tells, Greenberg's Argument is that art has split into two opposing streams; avant-garde, the elite and Innovation-seeking one, and kitsch, that appeals to the lower class and is mass produced. Those streams still exist in the present while "high" literature has become the library's favourite, bookstores have been flooded with pulp literature that one would not find in any library. A recent trip to Frankfurt's book fair this weekend made clear, that indeed, genres like dark romance, and new adult literature are far more popular than any Reclam booklet of classic literature. Does the popularity of genres like dark romance and new adult literature indicate a permanent shift toward mass appeal and possible ultra-fast literature?