Clement Greenberg contrasts avantgarde and kitsch in modern culture. He asserts that avantgarde emerged as a response to societal changes, focusing on cultural progress and artistic purity. On the pther hand, Kitsch catered to the masses with easily consumable, accessible, formulaic art. He explores their historical context, characteristics, and functions, emphasizing their different approaches and appeal. Greenberg also touches on cultural and political implications, noting the totalitarian regimes' promotion of kitsch and its potential threat to genuine culture. However, kitsch, rather than merely being a manipulation tool, can serve as an authentic form of popular expression that resonates with everyday people. One could argue that art does not have to be intellectually elite to have value or meaning.