Populism as a Vernacular explores the longevity of Rafael Trujillo's (1891-1961) rule over the Dominican Republic. The text describes Trujillo's rule as a form of authoritarian populism. To withhold his regime, he used both terror and fear while also establishing an image of generosity. For example, through grand pupblic ceremonies or gifts to citizens, Trujillo appeared charismatic but also as someone who has control and should be feared. Moreover, his government oversaw public media to control his image and make it difficult to question or reject him. On the other hand, Trujillo's government was also terrorizing any for of objects, and through surveillance and violent public spectacles, thei terror implement loyalty grounded in fear.