Sers critiques the commodification of avant-garde art, noting that its original purpose was to transform the perception of truth and existence. This purpose has been diluted by profit-driven motivations of the modern world. Avant-garde faces its challenge to define itself against a dominant industry that it is also relying on. In my opinion, especially their claim on economic influence is compelling as it reflects on the antinomy avant-garde is facing in modern times. How can avant-garde maintain its original spirit, resist commodification while operating in an ever-lasting institutional framework?